Patrick Di Chiro is the founder and CEO of Thunder Factory, a San Francisco-based marketing and PR firm. Formerly, Patrick was chief communications officer of E*TRADE, and held senior PR positions at Ketchum, Visa International and American Express.

Stories by Patrick Di Chiro

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Dearth of PR 'Celebrities' is Harbinger of Negative Trends in PR (Public Relations) Fri., May 3, 2013 Media celebrities are now those running social media-driven companies like Google, Twitter, Facebook and Huffington Post. But where are the PR, advertising celebrities of yesteryear? PR (and advertising) professionals need to strongly and visibly assert their influence and impact in the global business world.