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Joe Eichner is a staffer at Greentarget, a strategic PR firm focused exclusively on business-to-business organizations.

Stories by Joe Eichner

•	Is Nationwide Just Playing the Long Game? (Crisis Communications) Fri., Feb. 6, 2015 Nationwide took a lot of heat for its controversial Super Bowl ad warning parents about at-home risks faced by their kids. The ad though may benefit Nationwide's brand in the long run.