Katelyn Holbrook is Chief Client Officer at V2 Communications, an integrated communications firm building iconic AI, B2B, climate and healthcare technology brands.
| • | What AI Visibility Audits Reveal About Media Authority(Artificial intelligence) Wed., Apr. 1, 2026
|
| • | GEO and Reputation Management(Technology PR) Wed., Nov. 12, 2025
|
| • | The Value of Integrated Communications(Technology PR) Thu., Nov. 9, 2023
|
When it comes to AI-generated search responses, many of the sources that produce significant visibility aren’t the traditional “top-tier” outlets PR teams prioritize. Instead, they’re blogs, community forums and smaller publications, highlighting the need for communicators to adapt their media visibility strategies.
As AI adoption accelerates, Generative Engine Optimization is quickly becoming a core function of modern reputation management.
When budget cuts and periods of economic instability hit the tech sector, PR agencies can embrace a fully integrated approach that encompasses paid, earned and owned communications to provide value, efficiency and greater impact for organizations across channels.