When it comes to policymaking, financial services companies often utilize the services of government affairs specialists and lobbying firms, which can lead to mixed messaging and missed opportunities. What’s needed instead is a collaborative environment where PR and government affairs work together.
While there’s an impulse to grab reporters’ attention with the newest industry-transforming tech product or service, a back-to-basics approach focused on telling the right stories to the right people is a far more successful way to ensure your technology campaign breaks through the clutter of today’s crowded tech landscape.
When it comes to policymaking, financial services companies often utilize the services of government affairs specialists and lobbying firms, which can lead to mixed messaging and missed opportunities. What’s needed instead is a collaborative environment where PR and government affairs work together.