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Claude Singer is Managing Partner of Brandsinger.

Stories by Claude Singer

•	A Flurry of Faint Denials (Crisis Communications) Tue., Apr. 1, 2025 Some recent examples of the creative ways that people have tried to deny obvious guilt instead of simply admitting the truth.

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Sorry We Helped Kill Hundreds of Thousands of People (Crisis Communications) Mon., Dec. 23, 2024 McKinsey’s recent apology for colluding with Purdue Pharma to push deadly painkiller OxyContin doesn’t go far enough and makes little effort in the way of taking responsibility for its role in the U.S. opioid crisis.

•	Harvard Dodges Brand Hypocrisy (Crisis Communications) Wed., Jan. 3, 2024 The resignation of Harvard President Claudine Gay amid extensive allegations of plagiarism is a step toward the University keeping its brand promise.