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Aric Caplan is Founder & Principal of Caplan Communications, a Washington, DC-area strategic communications and public-affairs consultancy advising mission-driven organizations. In 2021, a peer-reviewed Brown University study identified Caplan Communications as an outlier among PR firms for work advancing climate policy progress and public understanding.

Stories by Aric Caplan

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The Most Important Communications Challenge Isn't Attention -- It's Understanding (Public Policy) Tue., Jun. 9, 2026 People often mistake visibility for success in communications. They see the headline, the interview, the op-ed, the viral post, or the policy outcome and assume that is the work. It isn't.

•	The Culture War Miseducating Generation Z (Environmental PR) Mon., Aug. 28, 2023 Educating the next generation to the facts and science surrounding the climate crisis.

•	That Time PR Saved the EPA (Environmental PR) Fri., Apr. 22, 2022 In celebration of Earth Day, a story about how one agency defended thousands of federal scientists and engineers from a White House seemingly obsessed with dismantling the U.S. Environmental Protection Agency.

•	It’s Time for Public Relations to Cut Ties with Fossil Fuel Clients (PR Commentary) Mon., Jan. 31, 2022 PR companies that support and conspire with fossil fuel companies to spread misinformation about climate change need to start thinking outside the barrel.

•	Policymakers Remain Out of Touch on Climate Change (Environmental PR) Mon., Feb. 9, 2015 For years, politicians and members of the science community have been at odds on the divisive issue of climate change.