Dave Nobs is managing director, business development and head of sports marketing for LAVIDGE, a full-service advertising, interactive, public relations, and multicultural agency in Phoenix.
| • | Ad Agencies Look to PR to Differentiate, Drive Growth(Marketing Communications) Tue., Mar. 3, 2026
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| • | Five Rings and a Reckoning(Sports PR) Mon., Feb. 14, 2022
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| • | Getting Heads in Beds(Travel PR) Mon., Jun. 21, 2021
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| • | Staying Ahead of the Education Curve(Education PR) Tue., Mar. 16, 2021
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| • | Why ‘Mad Men’ Mattered to PR(Entertainment & Sports PR) Thu., Dec. 17, 2015
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| • | Making Connection is Key in Sports Sponsorships(Sports PR) Tue., Feb. 10, 2015
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In today’s highly competitive marketplace, ad agencies are increasingly leveraging the power of public relations to build reputations, shape narratives, reinforce areas of expertise, and create content.
The Olympics’ loss of popularity and relevancy in recent years makes one wonder if the games can ever possibly regain the worldwide appeal and prestige they once held.
As the hospitality industry emerges from the devasting economic effects of the COVID-19 pandemic, implementing strategic, research-driven marketing campaigns that share hospitality and travel brands’ stories will be more important than ever.
Tips for promoting and generating awareness of higher learning institutions.
While it may not have depicted an entirely realistic portrayal of the advertising business, “Mad Men” still offered a number of lessons that can be taken to heart by today’s PR professionals.
A successful sports sponorship makes a connection with customers in real and meaningful ways and is a good fit with the event.