Samantha Rothaus, partner in the Davis+Gilbert's Advertising + Marketing Practice, provides thoughtful and individualized guidance to brands, creative agencies, and communications firms launching marketing campaigns in traditional and emerging media. ([email protected])

Stories by Samantha Rothaus

•	Use of Gen AI in Political Campaigns (Artificial intelligence) Wed., Feb. 14, 2024 The emergence of generative artificial intelligence (Gen AI) technology is a curveball that has the potential to significantly disrupt and erode voter trust in the media and governmental leadership.