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Gerard LaFond is The Hoffman Agency’s Managing Director for North America.

Stories by Gerard LaFond

•	Rethinking Visibility in the AI Era (Technology PR) Fri., Nov. 14, 2025 PR has long missed an opportunity to capitalize on SEO. Now, thanks to generative AI tools, the industry is getting a second chance.

•	AI Didn't Take Our Jobs—it Made Them More Important (Artificial intelligence) Tue., Nov. 19, 2024 Generative Artificial Intelligence has been a game-changer for our industry, but it has also made the role that communications pros play more valuable than ever.

•	Remembering the Human Element (Technology PR) Mon., May 13, 2024 In tech public relations and beyond, we must remember to put people front and center.