Public Relations Experts Database

O'Dwyer's is your source for finding PR & communications pros with expertise in an incredibly diverse array of specialties.

Fraser P. Seitel has been a communications consultant, author and teacher for more than 40 years. He may be reached directly at [email protected].

He is author of the Pearson text “The Practice of Public Relations,” now in its 15th edition, and co-author of “Rethinking Reputation" and "Idea Wise.”

Stories by Fraser P. Seitel

•	Marco Rubio’s Public Relations Challenge (Politics) Tue., Dec. 16, 2025 Every day, Marco Rubio is forced to walk a delicate public relations line where he unhesitatingly supports Donald Trump’s policies while not encouraging the President's obnoxious personal peccadilloes.

•	Boy, Was I Wrong About Bessent! (Politics) Mon., Oct. 20, 2025 On the importance of admitting when you’re wrong.

•	When Lawyers 'Manage' Reputation (Reputation Mgmt.) Mon., Sep. 22, 2025 JPMorgan’s alleged relationship with Jeffrey Epstein illustrates why it’s a bad idea to hire lawyers to handle an organization’s reputation instead of public relations professionals.

•	Why Not Curtis? (Politics) Thu., Jul. 31, 2025 Curtis Sliwa could become the next mayor of New York City—if he can manage to convince the city’s powerful corporate leaders that he’s a viable candidate.

•	A ‘Perfect’ Press Secretary? (Media Relations) Wed., Jun. 4, 2025 Karoline Leavitt is the ideal spokesperson for Donald Trump, but that doesn’t mean her unique approach to media relations is necessarily the right one.

•	Bessent and Lutnick: Trump’s Dumb and Dumber Secretaries (Politics) Fri., Apr. 4, 2025 Why Trump’s unmitigated disaster of a tariff plan may result in two previously respected and successful cabinet members facing the chopping block.

•	The PR Advice Donald Trump Doesn't Want (Politics) Wed., Feb. 19, 2025 Donald Trump’s Achilles heel is he doesn’t listen to anyone, which puts him increasingly at risk for failure.

•	Making the Tough Decisions (Leadership) Mon., Dec. 23, 2024 Four political leaders who recently found themselves forced to confront tough public relations decisions.

•	Debasing Society, One 'F@#%- You' at a Time (Public Speaking) Tue., Oct. 22, 2024 Words that were once considered obscene or vulgar are now widely used in our public discourse. Here’s why that’s a problem for professional communicators.

•	Trump’s Last Shot for Public Relations Victory (Presidential Election 2024) Tue., Sep. 17, 2024 After enduring yet another close call with death, Donald Trump might have earned one final opportunity to alter the public relations calculus and convince Americans to vote for him.

•	Kamala’s PR Makeover (Presidential Election 2024) Mon., Jul. 29, 2024 The public relations course that can sustain Kamala Harris’ current momentum until November.

•	Declaring Institutional Neutrality (Media Relations) Thu., Jun. 6, 2024 Organizations are finally getting smart and beginning to think twice about taking public stances on hot-button political and social issues.

•	When the Inmates Run the Asylum (Leadership) Mon., Apr. 15, 2024 While employee inclusion is important for any workplace, three recent examples illustrate how staff empowerment can potentially threaten an organization.

•	An Elderly Man’s Winning Presidential PR Strategy (Presidential Election 2024) Wed., Feb. 14, 2024 Why President Biden’s hastily-called February 8 White House press conference was an unmitigated disaster.

•	How Not to Speak in Public (Public Speaking) Mon., Dec. 18, 2023 The December House testimonies from the presidents of Harvard, MIT and the University of Pennsylvania underscores the importance of listening to your heart when faced with a reputation-ruining crisis—and not your lawyer.

  

More »