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Fraser P. Seitel has been a communications consultant, author and teacher for more than 40 years. He may be reached directly at [email protected].

He is author of the Pearson text “The Practice of Public Relations,” now in its 15th edition, and co-author of “Rethinking Reputation" and "Idea Wise.”

Stories by Fraser P. Seitel

•	An Elderly Man’s Winning Presidential PR Strategy (Presidential Election 2024) Wed., Feb. 14, 2024 Why President Biden’s hastily-called February 8 White House press conference was an unmitigated disaster.

•	How Not to Speak in Public (Public Speaking) Mon., Dec. 18, 2023 The December House testimonies from the presidents of Harvard, MIT and the University of Pennsylvania underscores the importance of listening to your heart when faced with a reputation-ruining crisis—and not your lawyer.

•	John Kirby: The Real White House Press Secretary (Media Relations) Mon., Oct. 16, 2023 National Security Council Coordinator for Strategic Communications John Kirby isn’t the current White House Press Secretary, yet he’s the one the media turns to for answers on the Biden Administration’s policies.

•	The Culture Change That 'Awoke' Trump's Chances (Trump) Mon., Sep. 11, 2023 The “wokeism” that permeates today’s society is yet another reason why Donald J. Trump may well be reelected President.

•	In Public Relations, Ya’ Gotta Believe (Career Advice) Mon., Jul. 24, 2023 It’s not easy telling your boss that you think he or she is making a mistake. But to be effective in the profession of public relations, sometimes that’s exactly what you have to do.

•	Seizing the Moral High Ground (Media Relations) Tue., Jun. 20, 2023 Why the practice of advising a client to do the right thing is the true test of a public relations practitioner.

•	Winning Back Media Trust, One AR-15 at a Time (Media Relations) Wed., Apr. 12, 2023 The national news media can win back public trust by making a concerted effort to apply pressure on Republican Senators who refuse to tackle the issue of banning assault weapons.

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Rescuing a Floundering Press Secretary (Media Relations) Wed., Feb. 8, 2023 To be White House press secretary is to hold one of the most difficult jobs on the planet. Unfortunately, after almost a year in the role, President Biden’s current press secretary, Karine Jean-Pierre, has demonstrated that she doesn't currently possess the  tools for the job.

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Musk Can Kick Out Whomever He Desires (Professional Development) Fri., Dec. 23, 2022 There’s little doubt that Elon Musk’s purchase of Twitter will go down as one of the dumbest takeovers of all time. But, contrary to the opinion of his critics, he can do whatever he wants with the sinking social media site.

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Fetterman Conducts Worst Interview of All Time (Professional Development) Mon., Oct. 17, 2022 Leading the polls in the Pennsylvania senate race and with less than a month to go before the election, the PR team behind Pennsylvania candidate John Fetterman made a disastrous decision in October to invite NBC News to a one-on-one TV interview.

•	Public Relations Arguments That Will Carry the Midterms (Professional Development) Wed., Sep. 28, 2022 Five moderate positions that political candidates on both sides of the aisle may want to consider for the November elections if they want to return a sense of political sanity to this country.

•	The Rodney King Doctrine of Communications (Professional Development) Thu., Jul. 28, 2022 In today’s politically polarized environment, there remain few journalists who exhibit neutrality and even-handedness or give guests who hold opposing views a fair hearing.

•	NY Times' Fabricated Union 'Trend' Story (PR Commentary) Mon., Jun. 13, 2022 The New York Times has concocted a “national issue” that American corporate workers are rushing to join labor unions, hoisting Starbucks and Amazon on their own socially-conscious petards in the process.

•	Fed’s Miscommunication Mangles Market (Professional Development) Mon., Apr. 25, 2022 Federal Reserve Board chairman Jerome Powell was thrown into a crisis after he warned that the Fed would have to raise the federal funds rate more quickly in order to stave off inflation and avoid recession.

•	Mark Zuckerberg Should Fire Himself (Professional Development) Mon., Feb. 21, 2022 Why Mark Zuckerberg’s ability to manage the company he founded has reached the point of diminishing returns.

  

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