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Thekla Eftychiadou is a senior partner at FINN Partners and co-leads the agency’s AI working group.

Stories by Thekla Eftychiadou

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AI in Marketing & Communications: Intentional Adoption, Lifelong Learning and the Road Ahead (Artificial intelligence) Fri., Jan. 17, 2025 Late in 2024, FINN Partners reached out to its network of marketing and communications practitioners to explore their use of AI in daily operations and what it means for marketing and communications in 2025. Here’s what they found out.

•	AI's Implications for Tech Communicators (Artificial intelligence) Mon., Nov. 13, 2023 Now that AI has gone mainstream, here are some considerations PR professionals with clients in the tech sector may want to consider.