Renee Sieli is the founder and CEO of ERPR Group, a boutique public relations consultancy based in New York City that specializes in media relations. Drawing on nearly 20 years in strategic communications, Renee leverages her expertise in media strategy, editorial positioning, and messaging to consistently secure high-impact media placements that align with organizations’ business objectives.
Since launching ERPR® in 2013, Renee has offered project-based engagements that emphasize strategic deliverables over superficial metrics. Under her leadership, ERPR has led media campaigns across the finance, media, and technology sectors, earning high-value coverage in influential outlets while helping executives shape compelling narratives that resonate with stakeholders. From startups to Fortune 500 companies, Renee has helped clients design and scale media strategies that drive visibility, credibility, and bottom-line growth.
Renee has secured client placements across a broad spectrum of media, including The Wall Street Journal, Financial Times, The New York Times, CNBC, Bloomberg TV, Business Insider, AdWeek, Reuters, Barron’s, TechCrunch, Ars Technica, CNET, and many others. Her work spans consumer and trade media, with a focus on aligning media strategy with business goals. She works directly with C-suite leaders to refine messaging, elevate executive visibility, and drive thought leadership strategies that position clients as category leaders.
Renee holds a B.A. in Political Communication from The George Washington University, where she graduated magna cum laude.
LinkedIn Profile: https://www.linkedin.com/in/reneesieli/
Articles:
• Why Embracing Conflict Makes PR Storytelling More Authentic and Effective
• Why Distribution Deserves a Front-Row Seat in Your Media Strategy
• Is This Outlet Worth It? How To Evaluate Media Opportunities for Maximum PR Impact
• Ignoring Media Relations Can Undermine Your Investor Relations Success
• Why Media Relations is More About Content Than Contacts>
• Beyond "A Moment": How Brands Can Sustain PR Success Without Big News
| • | Why "Newsjacking" Rarely Works(Media Relations) Thu., Sep. 11, 2025
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Newsjacking promises quick wins, but often delivers silence, not coverage.