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Arthur Solomon was a senior VP at Burson-Marsteller. He now is a contributor to public relations and sports business publications, consults on PR projects and was on the Seoul Peace Prize nominating committee. He can be reached at [email protected].

Stories by Arthur Solomon

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How Cable TV Ruined Objective Political Coverage (Public Affairs Commentary) Tue., Jun. 13, 2017 Cable TV’s political coverage, which disguises personal opinions and misleading information as analysis, is not only devoid of authentic and important news, but is responsible for helping cause the fissure of political discourse in America. (2 reader comments)

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Media, Public Sever Ties with Kathy Griffin (PR Commentary) Wed., May 31, 2017 Cable media's coverage of Kathy Griffin's recent controversial photo shoot underscores how much of today’s news cycle is geared toward entertainment as opposed to detailed coverage of important current events. (4 reader comments)

•	New Strategies for the Media’s Trump Coverage (Public Affairs Commentary) Tue., May 30, 2017 Trump’s tweets regarding current world events and George Orwell’s dystopian novel bear striking similarities. (2 reader comments)

•	Media Training Opportunities for GOP Politicos (Public Affairs Commentary) Thu., May 25, 2017 Republican Party candidates like Greg Gianforte are in desperate need of media training counsel to help them deal with the press. (3 reader comments)

•	'Expert' Analysis, as Seen on TV (Public Affairs Commentary) Tue., May 23, 2017 Regardless of their magniloquent titles, so-called “Chief Political Analysts” on cable TV rarely offer anything resembling true expert political analysis. (2 reader comments)

•	The White House Press Team’s Strategy for Losing Media Credibility (Public Affairs Commentary) Tue., May 16, 2017 Thanks to the actions of Trump’s press team, the widespread distrust of PR people is certain to continue. And for good reason. (3 reader comments)

•	Trump’s PR Strategy for Making a Crisis Worse (Public Affairs Commentary) Wed., May 10, 2017 President Trump’s reactions to negative news involving him have had the affect of turning a single-day story into a multi-day story. (8 reader comments)

•	Another Fairy Tale Exposed (Public Affairs Commentary) Fri., May 5, 2017 Trump's recent "victory" with the House's repeal of Obamacare exposes another fairy tale regarding the mainstream media's treatment of how decisions are made in the White House.

•	PR from the Trump Playbook (Public Affairs Commentary) Thu., May 4, 2017 A list of groundbreaking media relations techniques as practiced by the Trump administration. (2 reader comments)

•	To Publish or not to Publish? (Public Affairs Commentary) Tue., Apr. 11, 2017 The ongoing discussion among media outlets regarding whether to make public gruesome photos or video footage of war victims is a more modern debate than you might think. (3 reader comments)

•	The Secrets to a Successful Pitch (PR Commentary) Fri., Mar. 31, 2017 Several media relations tips for pitching success that go against the tired and outdated textbook tenets of "traditional" PR.

•	Breaking News: Nothing’s Changed (Public Affairs Commentary) Mon., Mar. 20, 2017 The same crew of reporters and so-called political experts who provided malpractice-like analysis of the 2016 election are still at it in 2017. (3 reader comments)

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A Language All Their Own (Public Affairs Commentary) Mon., Feb. 27, 2017 The use of confusing and convoluted language among spokespersons and politicians has become so prevalent in today’s political landscape that insiders are often the only people who can make sense of what's being said. (2 reader comments)

•	‘The Greatest Ever,’ At Least for Today (Sports PR) Tue., Feb. 14, 2017 Athletes are constantly being referred to by the sports media as the “greatest ever,” claims that are impossible to prove and are quickly used to refer to any number of athletes playing the games at any given time.

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Political and Sports Reporters: Different Beats, Same Problems (Public Affairs Commentary) Mon., Feb. 6, 2017 After years of favoring frivolous news stories or serving as an outright promotional arm for the leagues they cover, sports reporters now find themselves in the same quandary as their political colleagues.