Arthur Solomon was a senior VP at Burson-Marsteller. He now is a contributor to public relations and sports business publications, consults on PR projects and was on the Seoul Peace Prize nominating committee. He can be reached at [email protected].
| • | Lessons Learned from the 2016 Super Bowl(Sports PR) Thu., Jan. 26, 2017
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| • | Looks, Words Matter For Political TV. Facts, Not So Much(Public Affairs Commentary) Tue., Jan. 10, 2017
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| • | 2016 Was Good Year for Crisis Experts; for Business, Not So Good(Crisis Communications) Tue., Jan. 3, 2017
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| • | New President, Same Babel(Public Affairs Commentary) Mon., Dec. 19, 2016 Though the Electoral College electors cast the votes today to formally elect President Donald Trump, the same political punditry we heard before, during and after the November election is certain to continue. (2 reader comments) |
| • | Wearing Blinders: The Sports Sponsors Playbook(Sports PR) Fri., Dec. 2, 2016Big sports and its enablers — sponsors, the media, the advertising industry and the PR sector — share the shame in turning a blind eye to the many instances of bad behavior that occur in professional sports today. (2 reader comments) |
| • | Lessons Learned from the Political Campaign(Public Affairs Commentary) Tue., Nov. 22, 2016Key takeaways from analyzing a year-and-a-half of cable TV coverage of the 2016 presidential campaign. (3 reader comments) |
| • | A PR Tutorial from the Trump Campaign(Professional Development) Mon., Nov. 14, 2016
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| • | Important PR Lessons from the Election(Professional Development) Wed., Nov. 9, 2016Important lessons from the election that apply to the PR profession. (5 reader comments) |
| • | FBI Uncovers New Clinton Emails(Crisis Communications) Fri., Oct. 28, 2016
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| • | The Problem with Cable TV Political Coverage(Public Affairs Commentary) Tue., Oct. 25, 2016
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| • | PR Lessons From the Political Campaign(Public Affairs Commentary) Wed., Oct. 19, 2016The Donald Trump/Billy Bush “Access Hollywood” saga offers several truisms that apply to the PR profession today. (2 reader comments) |
| • | Why the VP Debate Could be a Four-Year Story(Public Affairs Commentary) Thu., Oct. 13, 2016Despite pundits' declarations, the October 4 vice presidential debate won't fade from relevance anytime soon. (1 reader comment) |
| • | Becoming a Well-Informed Voter(Public Affairs Commentary) Wed., Oct. 5, 2016
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| • | Cable TV: Not on Top of the News(Public Affairs Commentary) Wed., Sep. 21, 2016You don’t have to be an experienced journalist to know that cable TV breaks few news stories. |
| • | And the Cable Babel Continues . . .(Public Affairs) Thu., Sep. 8, 2016Another month of cable news antics covering the presidential race. |
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Several lessons learned from the 2016 edition of America’s most hyped sport that are sure to repeat again this year. (1 reader comment)
Before 2016 was a week old, negative press coverage was everywhere, setting the stage for the year's news cycle and offering stories that no doubt brought joy to crisis specialists.