Arthur Solomon was a senior VP at Burson-Marsteller. He now is a contributor to public relations and sports business publications, consults on PR projects and was on the Seoul Peace Prize nominating committee. He can be reached at [email protected].
| • | Event Sponsors' Remorse?(Entertainment & Sports PR) Mon., Aug. 29, 2016 For sponsors of the Rio Olympics the most important question will not be about sports. It's the same question that all sponsors of mega events ponder: "Did we get our money’s worth?" |
| • | Donald Trump's 'Apology'(Public Affairs Commentary) Fri., Aug. 19, 2016Donald's Trump's quasi-apology in North Carolina Aug. 18 for sometimes saying "the wrong thing" was a mistake. |
| • | The Commonality Of PR People And Donald Trump(Public Affairs Commentary) Tue., Aug. 16, 2016There's no doubt that PR people are kindred to Donald J. Trump. Here's why. (1 reader comment) |
| • | 16 Trump Campaign Lessons for PR People(Public Affairs Commentary) Thu., Aug. 4, 2016Trump's PR juggernaut of a campaign holds many lessons for the professional communicator. Here are a few. |
| • | Pride on Display in Primaries, Conventions, Media(Public Affairs Commentary) Fri., Jul. 29, 2016In our PR world, as in the political and corporate universes, excessive pride often propels people up the ladder. |
| • | If I Was Hillary Clinton's PR Advisor(Public Affairs) Sun., Jul. 17, 2016After listening to the Republican congressional assaults on the FBI director and Clinton, if ever an aggressive counter attack against the GOP inquisitors was called for, now is the time. Updated 7/17/16 (3 responses) |
| • | Teflon-Wrapped Sports Sponsors(Entertainment & Sports PR) Wed., Jun. 22, 2016How long will media continue to grant immunity to sporting event sponsors that don't speak out about multiple wrongdoings? |
| • | The Media and Other People's Children(Media News) Fri., Jun. 3, 2016One aspect of journalism that always troubled me was how journalists covered stories concerning Other People’s Children. |
| • | Are Sports Making Us Dumber?(Entertainment & Sports PR) Thu., May 26, 2016From beer commercials to concussion cover-ups, are professional sports setting a low standard for society? (2 reader comments) |
| • | How TV Turned Politics Into a Sitcom(Public Affairs) Mon., May 9, 2016Television has turned politics into a sitcom, with the cast composed of hosts, pundits, politicians and their spokespersons. |
| • | Sure to happen on TV(Media News) Fri., Apr. 8, 2016 The state of television news just seems to get worse and worse. (2 reader comments) |
| • | How To Act So Your Agency Appreciates You(PR Firms) Fri., Apr. 1, 2016Over the course of my PR career, I have been asked by junior associates questions about the proper way to respond to agency management. Here are a few of the most asked questions. (1 reader comment) |
| • | Super Bowl Post Mortem: Words Matter, Unless It’s Football Talk(Entertainment & Sports PR) Mon., Feb. 8, 2016Now that the Super Bowl is over and the inane commentary about its importance to the United States, lets spend a few minutes on the use of American English by football broadcasters, sports talk radio hosts and Goodell. |
| • | PR Lessons Learned from the 2015 Super Bowl(Entertainment & Sports PR) Wed., Jan. 27, 2016As we approach Super Bowl 50, PR firms should use the 2015 Super Bowl as a case study in how the best planned marketing campaigns can easily fall apart because there are many lessons learned from the big game. |
| • | Repeat Offenders Top 2015 PR Crisis List(Public Relations) Wed., Jan. 6, 2016A look back at 2015, the year in crisis PR, reveals familiar faces and themes. |
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