Laura Borgstede has guided communications tech industry clients on how to leverage marketing and PR strategies to grow their businesses for more than 30 years.
In 1999, she launched the PR and marketing communications firm Calysto Communications, which today focuses exclusively on the AI, IoT, mobile, wireless and telecom industries. In the last 26 years, Borgstede and her team of senior-level PR professionals (each with 20+ years of experience) have directed hundreds of strategic marketing campaigns. These campaigns have helped clients triple their sales in a year, increase inbound sales leads by 87% and build their partner networks by 85% (just to name a few examples). Calysto has also helped dozens of companies position themselves for a liquidity event, M&A or IPO, helping these clients secure more than $9.8 billion in publicly reported valuations.
Today, Borgstede’s agency not only serves clients that offer artificial intelligence AI, IoT, wireless and other technologies that make everything smarter and more connected, it also strategically uses AI in its own operations to save its clients money without sacrificing quality.
| • | How to Leverage AI in PR(Artificial intelligence) Wed., Sep. 24, 2025
|
AI has become an invaluable tool for streamlining behind-the-scenes tasks, but you must deploy it carefully and remember that the human touch is still essential.