Ted Birkhahn is partner and president of New York-based Peppercomm.
Professional services firms have typically avoided social media communications. For many reasons, however, communicators working in these spaces today must now act like publishers and familiarize themselves with the content needs of their audiences.
Professional services firms have typically avoided social media communications. For many reasons, however, communicators working in these spaces today must now act like publishers and familiarize themselves with the content needs of their audiences.