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Zareen Fidlon is SVP of integrated marketing at PAN.

Stories by Zareen Fidlon

•	The Case for Coupling Awareness and Demand (Healthcare PR) Mon., Oct. 20, 2025 Why trust is the byproduct of integrated marketing strategy.

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PR's Evolving Role in an AI-Shaped Media Landscape (Artificial intelligence) Tue., Oct. 7, 2025 With the arrival of GenAI summaries, the journey from headline to homepage has been rerouted. PR is no longer about crafting the right story, it’s about ensuring the story is seen, surfaced and accurately represented by systems most people don’t control.