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Erik Carlson is president & CEO of Notified.

Stories by Erik Carlson

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Why Brand Size No Longer Determines Visibility in AI Answers (Artificial Intelligence) Tue., Apr. 7, 2026 For decades, visibility has been a game the largest brands have won by default. Today, as AI search increasingly serves as the Internet’s front door, those rules of discovery are being rewritten, presenting a rare and significant opportunity for communications professionals.

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Engineering Press Releases That Break Through the Noise (Artificial Intelligence) Wed., Jan. 7, 2026 Increasingly, the first “reader” of your press release isn’t a journalist—it’s an AI system deciding whether your content is credible enough to reference. That shift changes what visibility really means.