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Erik Carlson is the Chief Executive Officer of Market Engagement globally at Equiniti, leading across PR, IR and advisory services. He is also President and Chief Executive Officer of Notified.

Stories by Erik Carlson

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The Press Release’s Role in the Age of AI Answers (Artificial Intelligence) Wed., Aug. 26, 2026 The question now is not just whether your news reaches your audience—it’s whether AI selects your content and incorporates it into an answer that’s generated at the top of each search engine or chatbot response.

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Why Brand Size No Longer Determines Visibility in AI Answers (Artificial Intelligence) Tue., Apr. 7, 2026 For decades, visibility has been a game the largest brands have won by default. Today, as AI search increasingly serves as the Internet’s front door, those rules of discovery are being rewritten, presenting a rare and significant opportunity for communications professionals.

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Engineering Press Releases That Break Through the Noise (Artificial Intelligence) Wed., Jan. 7, 2026 Increasingly, the first “reader” of your press release isn’t a journalist—it’s an AI system deciding whether your content is credible enough to reference. That shift changes what visibility really means.