Samuel Barber is the founder of Pitchr, the financial services and fintech PR firm. He founded the firm in 2025 with the belief that smart use of AI should make communications sharper, faster and provide more value back to clients.
Barber brings more than 15 years of financial communications experience to his clients, with deep expertise across payments, banking, fraud prevention, asset management and capital markets. Before founding Pitchr, he served as SVP at Cognito, where he led communications programs for some of the fintech industry's most prominent names.
Barber also operates as a fractional communications partner, embedding directly into clients' teams to handle media strategy, content, narrative development and agency coordination.
Articles:
• The SaaSpocalypse and Becoming “Unsloppable” by Defending Your Moat
• PR agencies turn to AI to demonstrate value
| • | Moneyballing Your Way in AI Search is a Bad Long-Term Bet(Artificial Intelligence) Thu., Mar. 26, 2026
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The way some are creating AI-optimized content farms feels quite Moneyball-esque. The difference is the basic principles of baseball don't change between seasons.