Emma Sargsyan is a global public relations strategist and CEO of Sargsyan Group, a strategic communications and public affairs firm operating across the United States, the Middle East, and Europe. She advises political leaders, CEOs, and institutions on high-stakes reputation management, crisis strategy, and geopolitical positioning.
Emma has moderated presidential-level forums and international summits, and is recognized for architecting influence in complex political and economic environments.
Emma is the author of the book "PR is Dead". Originally in Armenian, the book is being translated into English
| • | Reputation as Geopolitical Currency: What PR Leaders Must Understand in 2026(Reputation Mgmt.) Mon., Mar. 23, 2026
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For decades, public relations leaders framed reputation as a soft-power instrument - something to manage, protect, or repair. That framework now feels outdated.