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Christina Merritt is the chief strategy officer at Taylor overseeing fresh thinking across the portfolio (Diageo, Capital One, P&G, Panini, Nulo, Dr Teal’s) and helping brands earn their place at the intersection of sports and culture.

With 20 years of global experience in brand and communications planning she has seen the evolution of sponsorships from visibility to relevance through fan- and creator-led storytelling.

She loves empowering new industry standards and had a hand in various awards (i.e., Cannes Lions, Effie, Festival of Media Global, One Show, ADC, Clio, D&AD, NY Festival, Adweek’s Media Plan of the Year).

To connect with Christina, visit LinkedIn.

Stories by Christina Merritt

•	Earn Your Place in Sports (Sports PR) Thu., May 28, 2026 In Taylor’s latest thought leadership piece, we explore how the creator economy is reshaping sports marketing, and why brands must move beyond visibility to earn cultural relevance in today’s always-on sports conversation.