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Samuel Walker has worked as a Content Specialist at IBA for nearly five years creating content in multiple formats for earned editorial opportunities across a global B2B client portfolio.

Stories by Samuel Walker

•	Tunnel-Visioned AI Chasing Won't Win Prospects In the New B2B Landscape (Artificial Intelligence) Fri., Jul. 3, 2026 AI-driven Metrics, algorithms, and data optimisation have become the latest obsession for many, and the true fundamentals of B2B marketing have been forgotten.