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John Hellerman is president of Hellerman Communications, a corporate communications agency specializing in positioning professionals to win business and navigate crises.

Stories by John Hellerman

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Turning Insight into Opportunity: Using Earned Media for Business Development (Earned Media) Thu., Aug. 6, 2026 For legal firms, an earned media hit is not an outcome—it's just the beginning of a life cycle. Here's how to leverage that life cycle into one of the most efficient business development tools a firm can deploy.