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Larry Smalheiser is Managing Director of WOC | Signal, a specialized agency of (W)right On Communications specializing in complex, high-stakes environments and technical B2B sectors. It serves clean energy, advanced manufacturing, cybersecurity, professional services and other complex systems.

Stories by Larry Smalheiser

•	AI Can't Tell You Which PR Firm to Trust (Artificial Intelligence) Mon., Aug. 17, 2026 AI and search can create an instant shortlist to a query like “clean energy PR agency” or “best cybersecurity public relations companies.” But how does a decision maker validate these recommendations?