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Erik Carlson is the Chief Executive Officer of Market Engagement globally at Equiniti, leading across PR, IR and advisory services. He is also President and Chief Executive Officer of Notified.

Stories by Erik Carlson

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The Press Release’s Role in the Age of AI Answers (Artificial Intelligence) Wed., Aug. 26, 2026 The question now is not just whether your news reaches your audience—it’s whether AI selects your content and incorporates it into an answer that’s generated at the top of each search engine or chatbot response.