Bill Huey is president of Strategic Communications, a corporate communications and marketing consultancy, and author of "Carbon Man," a novel about greed.

Stories by Bill Huey

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Anheuser-Busch's Clumsy Marketing Retreat (Crisis Communications) Mon., Apr. 17, 2023 In the wake of protest over the use of trans influencer Dylan Mulvaney on Instagram, will Bud Light return to the tried and true marketing push using scantily clad women in its commercials, or manly men guzzling the swill at country music concerts?

•	After He Is Convicted, Where and How Will Donald Trump Be Jailed? (Trump) Fri., Apr. 7, 2023 Building a federal prison/presidential library especially for Trump might be just the way to handle his potential incarceration.

•	Time to Get Ready for the Artificial Intelligence CEO (Artificial intelligence) Mon., Mar. 13, 2023 It may be decades away, but it isn’t too early to start thinking about the advent of the AI CEO, who will be on the job 24/7/365.

•	Super Bowl Ads Play It Safe—With a $7 Million Price Tag (Advertising) Tue., Feb. 14, 2023 More than 50 advertisers ponied up $7 million a pop to run their ads during Super Bowl LVII—but how many of them really needed to be there?

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Laying People Off? Don't Do What Daniel Ek Did (PR Commentary) Wed., Jan. 25, 2023 Spotify founder and CEO Daniel Ek hit a sour note in the memo announcing large-scale layoffs at his company. If your company winds up in a similar situation, you need to avoid a tone-deaf, insensitive approach when you break the bad news.

•	What I Want to See in the New Year (PR Commentary) Thu., Jan. 5, 2023 Airlines that put travelers first. Fast-food workers who listen. A cap on poliitical campaigns. These are among things that I would like to see in 2023.

•	Can Southwest Airlines Fix the Mess It Created? (PR Commentary) Tue., Jan. 3, 2023 Too many apologies and not enough action threaten Southwest Airlines' rebound from the toxic results of the Christmas travel disaster.

•	The World Cup: Where Is the Reputation Risk Assessment? (PR Commentary) Fri., Nov. 25, 2022 Why would FIFA choose a Muslim country with the population of Charlotte, N.C., and ruled by a hereditary emir for the biggest, most-heavily publicized and media-covered event of the century thus far?

•	Donald Trump and The McRib: the Final Tour (PR Commentary) Mon., Nov. 7, 2022 Donald Trump, who is expected to announce his presidential run on Nov. 14, should take a page from McDonald's playbook for its "retiring" McRib sandwich and tell voters this is the last chance to vote for him.

•	Trump Should Start Planning his Presidential Library (PR Commentary) Thu., Jun. 30, 2022 Donald Trump should start planning his presidential library because Cassidy Hutchinson's compelling testimony about his manic behavior has doomed his chance of a second term in office.

•	The PGA is Digging Its Grave (Sports PR) Tue., Jun. 14, 2022 The PGA could use a little PR help in its battle with the new, Saudi-financed LIV golfing league.

•	Globalism is Dead—Thanks to Vladimir Vladimirovich (PR Commentary) Mon., Mar. 14, 2022 Vladimir Putin's invasion of Ukraine has PR implications for everything from investor relations, to ESG stakeholders, to marketing communications and even employee communications.

•	AT&T Dials Wrong Number on 5G Rollout (PR Commentary) Tue., Mar. 1, 2022 AT&T's rollout of its 5G cellular service began with a thud on Feb. 22 as its employees had no clue about when customers were to receive promised replacement phones.

•	Mark Zuckerberg’s Metaverse: No There There (PR Commentary) Tue., Nov. 16, 2021 Are we the buffalo and Mark Zuckerberg the tiger in the Facebook founder's Metaverse, where reality is distorted and nothing is frightening, unpleasant or offensive?

•	Facebook by Any Other Name Is Still Facebook (PR Commentary) Fri., Oct. 29, 2021 Facebook CEO Mark Zuckerberg claims the corporate name change to "Meta" has nothing to do with the company's woes. Just tell us which names to use on the lawsuits that are no doubt coming your way.

  

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