Don Bates, APR, Fellow PRSA, is an award-winning public relations executive, writer, trainer, and consultant. During his career, he has worked for major international corporations, nonprofit organizations, and consulting firms. Don has also taught part-time in graduate PR programs at Columbia, The New School University, New York University, and the George Washington University. At GW, he was the founding director of its first PR degree program in theGraduate School of Political Management. Reach him at [email protected].
| • | PR Writer’s Code of Conduct, The Time Has Come(PR Ethics) Tue., Jul. 2, 2019
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| • | Olden Days, Golden Days(PR Commentary) Tue., Jul. 10, 2018 We’ve come a long way in the last five decades. The public relations industry has been there every step of the way, and due to its ability to empower relationships among people and the institutions that serve them, has played a vital role throughout all this change. And the next half-century promises to be even more transformational. |
| • | How PR writers in Singapore, HK, Shanghai differ from US pros(Public Relations) Mon., Aug. 24, 2015 PR writers in Singapore, Hong Kong and Shanghai focus on their new mantra of snackable text, big-picture meaning, headline dominance and enhanced imagery. |
Every profession needs codes of conduct to help ensure the credible performance of its members. The public relations profession has several codes aimed at building and sustaining positive behavior but none of them addresses how practitioners must write for PR and related business purposes. (3 reader comments)