Stories by Matthew Schwartz

•	An Opportunity to Elevate National Dialogue (Corporate Communications) Wed., Jan. 9, 2019 As Washington continues its descent into chaos, the private sector has an opportunity to be the lone adults in the room and showcase what constitutes good behavior. (2 reader comments)

•	How to Boost Your B-to-B Event and Conference Attendance (Entertainment PR) Wed., Nov. 28, 2018 ‘Tis the season. It’s a good time for brands and organizations to think about more effective ways to communicate with their constituents via live events and conferences. (1 reader comment)

•	Fewer Journalists Means Brands Need to Act Like Media Companies (Content) Thu., Oct. 11, 2018 In a media environment where there are now six PR pros for every journalist, marketers need to create content that separates their company from the competition and leaves viewers wanting more.

•	Expanding Bandwidth in Tech Communications (Technology PR) Mon., Nov. 20, 2017 Pushing product remains crucial, but tech clients are increasingly demanding their PR firms deliver more strategic communications.

•	A Better Sense of Storytelling (Financial PR & Investor Relations) Thu., Aug. 10, 2017 Despite increasing regulatory restrictions, financial services companies are taking a more proactive approach to PR and marketing. (1 reader comment)

•	Kivvit Expands Team With Two Hires from Obama Administration (Personnel Appointments) Thu., Dec. 3, 2015 The new hires, who hail from the Obama Administration, will help the agency boost its digital presence and expand its international footprint.

•	Velociti Appoints Media Frenzy Global as Communications AOR (PR Firms) Tue., Dec. 1, 2015 Media Frenzy Global, which specializes in technology PR, will work closely with Velociti to create and implement a comprehensive PR strategy.

•	ReviveHealth Named AOR for Pamplona Capital (PR Firms) Tue., Dec. 1, 2015 ReviveHealth said it was awarded the business based on the agency’s experience in the health systems, health services and health technology sectors.

•	New York Times Refashions ‘Carpetbagger’ Coverage (Media News) Tue., Dec. 1, 2015 The Carpetbagger, which was popularized by the late 'Media Equation' columnist David Carr, has been removed from the Times' blog directory and is now a standalone page with a searchable database.

•	National Industries for the Blind Seeks RFPs (RFPs, RFIs and RFQs) Tue., Dec. 1, 2015 For agencies vying for the account, NIB demands a comprehensive overview of the agency, such as staffing, past performance, management and fee structure.

•	Tribune Publishing Squashes Rumor of Sale Started by Rupert Murdoch Tweet (Media News) Mon., Nov. 30, 2015 The memo shows the company taking a proactive stance on who is driving the conversation and not letting Rupert’s Murdoch’s 668,000 followers on Twitter get the better of the company.

•	Two Michigan PR Agencies Join Forces (PR Firms) Mon., Nov. 30, 2015 Together, the agencies have a combined team of 14 employees. However, the partnership is not a formal merger, so both agencies will be able to maintain their independence.

•	Ray Kotcher Inducted into ICCO Hall of Fame (PR Awards) Mon., Nov. 30, 2015 During his more than 30-year career at Ketchum, Kotcher has played a key role in helping the agency expand its global footprint, including the 2009 merger with European communications consultancy Pleon.

•	Spong Stepping Down From Agency That Bears His Name (Public Relations) Mon., Nov. 30, 2015 The move comes soon after Spong named managing director Julie Batliner as the PR agency’s new president.

•	Bloomberg Names Geddes Politics Editor (Personnel Appointments) Wed., Nov. 25, 2015 Geddes will work alongside 'Game Change' authors Mark Halperin and John Heilemann to boost Bloomberg’s coverage of the 2016 presidential election.