Matthew Schwartz is director of content for Stanton, a communications firm with offices in New York and California. He can be reached at [email protected]
| • | An Opportunity to Elevate National Dialogue(Corporate Communications) Wed., Jan. 9, 2019
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| • | How to Boost Your B-to-B Event and Conference Attendance(Entertainment PR) Wed., Nov. 28, 2018 ‘Tis the season. It’s a good time for brands and organizations to think about more effective ways to communicate with their constituents via live events and conferences. (1 reader comment) |
| • | Fewer Journalists Means Brands Need to Act Like Media Companies(Content) Thu., Oct. 11, 2018
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| • | Expanding Bandwidth in Tech Communications(Technology PR) Mon., Nov. 20, 2017
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| • | A Better Sense of Storytelling(Financial PR & Investor Relations) Thu., Aug. 10, 2017
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| • | Kivvit Expands Team With Two Hires from Obama Administration(Personnel Appointments) Thu., Dec. 3, 2015 The new hires, who hail from the Obama Administration, will help the agency boost its digital presence and expand its international footprint. |
| • | Velociti Appoints Media Frenzy Global as Communications AOR(PR Firms) Tue., Dec. 1, 2015 Media Frenzy Global, which specializes in technology PR, will work closely with Velociti to create and implement a comprehensive PR strategy. |
| • | ReviveHealth Named AOR for Pamplona Capital(PR Firms) Tue., Dec. 1, 2015 ReviveHealth said it was awarded the business based on the agency’s experience in the health systems, health services and health technology sectors. |
| • | New York Times Refashions ‘Carpetbagger’ Coverage(Media News) Tue., Dec. 1, 2015
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| • | National Industries for the Blind Seeks RFPs(RFPs, RFIs and RFQs) Tue., Dec. 1, 2015
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| • | Tribune Publishing Squashes Rumor of Sale Started by Rupert Murdoch Tweet(Media News) Mon., Nov. 30, 2015
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| • | Two Michigan PR Agencies Join Forces(PR Firms) Mon., Nov. 30, 2015
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| • | Ray Kotcher Inducted into ICCO Hall of Fame(PR Awards) Mon., Nov. 30, 2015 During his more than 30-year career at Ketchum, Kotcher has played a key role in helping the agency expand its global footprint, including the 2009 merger with European communications consultancy Pleon. |
| • | Spong Stepping Down From Agency That Bears His Name(Public Relations) Mon., Nov. 30, 2015 The move comes soon after Spong named managing director Julie Batliner as the PR agency’s new president. |
| • | Bloomberg Names Geddes Politics Editor(Personnel Appointments) Wed., Nov. 25, 2015 Geddes will work alongside 'Game Change' authors Mark Halperin and John Heilemann to boost Bloomberg’s coverage of the 2016 presidential election. |
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Pushing product remains crucial, but tech clients are increasingly demanding their PR firms deliver more strategic communications.
Despite increasing regulatory restrictions, financial services companies are taking a more proactive approach to PR and marketing. (1 reader comment)
The Carpetbagger, which was popularized by the late 'Media Equation' columnist David Carr, has been removed from the Times' blog directory and is now a standalone page with a searchable database.
For agencies vying for the account, NIB demands a comprehensive overview of the agency, such as staffing, past performance, management and fee structure.
The memo shows the company taking a proactive stance on who is driving the conversation and not letting Rupert’s Murdoch’s 668,000 followers on Twitter get the better of the company.
Together, the agencies have a combined team of 14 employees. However, the partnership is not a formal merger, so both agencies will be able to maintain their independence.