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Bob Pearson is Founder and Chair of The Next Practices Group.

Stories by Bob Pearson

•	What Technology Accomplishes is Up to Us (Technology PR) Tue., Nov. 8, 2022 Technology empowers us and has transformed our lives. But how we use it gives rise to new responsibilities.

•	The Unfinished Business of Healthcare (Healthcare PR) Tue., Oct. 11, 2022 How communicators can respond to the historic paradigm shifts occurring in the healthcare landscape today.

•	Healthcare Opportunities for 2021 and Beyond (Healthcare PR) Wed., Oct. 13, 2021 Five trends that will matter most in healthcare marketing communications in the coming year.

•	Unlocking Clinical Trial Recruitment in the COVID-19 Era (Healthcare PR) Wed., Oct. 7, 2020 Best integrated marketing practices for addressing unprecedented challenges caused by the COVID-19 crisis. (2 reader comments)

•	Storytizing: A Communications Game Changer (Technology PR) Fri., May 6, 2016 All models evolve. Often the change is imperceptible, but in today’s world, the three primal drivers of evolution — technology, science and culture — are shaping how we reach our customers faster than ever before.

•	Handicapping 5 Major Social Platforms (Social Media) Tue., Oct. 6, 2015 Incremental innovation among social channels is making a major impact on how we communicate, shape behavior and, ultimately, sell our products or services.