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Michael Rinaldo is Executive Vice President and General Manager at dna Communications.

Stories by Michael Rinaldo

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Building Value Proposition in a Cost-Minded World (Healthcare PR) Fri., Oct. 9, 2015 Challenges abound surrounding notions of cost and value in today’s pharmaceutical and biotech industries. Healthcare communicators crafting messages with a “value story” need to keep in mind that it’s not just about the data.