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Rick Gould is Managing Partner of Gould+Partners, a New York-based merger and acquisition consultancy specializing in the PR industry. He can be reached at [email protected].

Stories by Rick Gould

•	Is Cry for PR Diversity Different This Time? (Public Relations) Wed., Jan. 17, 2018 The latest groundswell for diversity in the U.S. marketing sector seems more genuine and ambitious than previous industry inclusivity efforts. (4 reader comments)

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Millennial PR Firm Owners Destined to Shake Up Industry (PR Commentary) Mon., Sep. 11, 2017 As Millennial-run PR firms become mainstream, it’s important that older firm owners — and the industry at large — recognize the serious impact this demographic is having on the PR landscape. (1 reader comment)

•	How Should PR Firms Plan for the End Game? (M&A) Tue., May 16, 2017 PR M&As were a topic of discussion at the recent Counselors Academy Spring Conference 2017, which took place in Seattle and drew 180 PR firm owners and C-level executives.

•	What PR Firm Buyers Want to Know (M&A) Tue., Apr. 4, 2017 As the public relations M&A market continues to percolate with additional transactions, more potential suitors are now eyeing PR firms that can bolster their portfolio and deepen their bench. (1 reader comment)

•	Matching the Vision of PR Buyers with PR Sellers (M&A) Mon., Nov. 28, 2016 Prospective PR firm buyers and sellers should find a comfort zone before delving into the specifics of what will hopefully be a fruitful transaction.

•	Part-Time CFOs a Solid Bet for PR Firms (Financial Management) Mon., Sep. 12, 2016 Chief financial officers are an integral component for brands and agency owners. For whatever reason, however, PR agencies often hold back from bringing one aboard.

•	Multiple Factors Fueling PR M&A Acceleration (M&A) Tue., Aug. 2, 2016 Several trends are fueling an increase in transactions in the current public relations M&A market.

•	A Baker's Dozen: Strategic Tips for PR Buyers and Sellers (M&A) Fri., Oct. 9, 2015 As the PR M&A market heats up, what do potential buyers (and sellers) need to think about?