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Julie Karbo is a technology marketing and PR veteran of over 25 years who has worked with companies such as Apple, Digg, Equinix, Nexenta and Oracle. Her firm, Karbo Communications, helps startups and established companies achieve market leadership.

Stories by Julie Karbo

•	2025 Predictions: Preparing for the Future of Tech PR (Artificial intelligence) Mon., Jan. 6, 2025 The trends, challenges and opportunities that will shape the PR industry in the coming year.

•	Is Your Reputation Vulnerable? (Technology PR) Fri., Nov. 19, 2021 How to establish an effective process that protects your company from everyday threats as well as major disasters.

•	Will Native Content Fall Victim to Fake News? (Technology PR) Thu., Nov. 15, 2018 Skepticism in the media is at an all-time high. How should brands treat native advertising today?

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The Internet of Influence: IoT, AI and Humanity (Technology PR) Wed., Nov. 16, 2016 With an increasing number of tasks now being automated, it deserves to be said that there’s still no substitute for a human touch. Here’s how PR can ensure that it strikes that perfect balance between automation and amiability.

•	Developing Effective Content in a Mobile-First Society (Technology PR) Wed., Nov. 11, 2015 From the moment we get up in the morning until we fall asleep, a majority of the world is connected to others via a mobile device.