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Dan Garza is a marketing PR professional and veteran observer of Silicon Valley PR. He’s collaborated with top technology companies and was instrumental in creating and implementing successful PR strategies at these firms.

Stories by Dan Garza

•	Press Releases: Is That All There Is? (Technology PR) Mon., Nov. 10, 2025 Press releases are important, but they do little to create brand and market awareness, and they’re no substitute for a well-orchestrated PR strategy.

•	Tech Byline Articles: Remember Those? (Technology PR) Wed., Nov. 20, 2024 A bylined article is one of the most effective tools available for establishing credibility with a target audience because it showcases you as a thought leader in your field.

•	The Tactical PR Pro and the Strategic PR Pro (Technology PR) Mon., Nov. 20, 2023 There are two types of tech PR professionals. Which one are you? And are C-suite executives making that decision for you?

•	Is Your Thought Leadership Jelling? (Technology PR) Wed., Nov. 23, 2022 Common missteps associated with the thought leadership process.

•	Is Yours an Internal Blog Culture? (Technology PR) Tue., Nov. 30, 2021 How PR pros in the tech marketing world can bypass overt marketing and sales talk and craft quality, editorially-acceptable blogs and byline articles.

•	Where’s your USP? (Technology PR) Thu., Nov. 12, 2020 Why your unique selling proposition should be the crown jewel of all your PR and marketing campaigns. (1 reader comment)

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The ‘Lopsided’ State of Tech PR (Technology PR) Thu., Nov. 7, 2019 Tech companies are throwing unprecedented dollars at trade shows as a way to conduct PR, curry favor with prospective customers and grab as many sales leads as possible. But what about other stakeholders? Are you effectively telling them about how important your company and technology is to keep your stock value healthy?

•	Tech PR and SMEs: Collaborate or Collide (Technology PR) Tue., Nov. 27, 2018 Tech PR pros and subject matter experts and work well together, but cooperation often fails when one party often doesn’t know the role the other is supposed to play.

•	Chasing Press Mentions is PR with Blinders (Technology PR) Mon., Nov. 6, 2017 Earned media opportunities are a far more effective and strategic means of gaining coverage and opening editorial doors than merely chasing press mentions in business or trade publications. (2 reader comments)

•	Content Marketing and Tech PR at a Crossroads (Technology PR) Fri., Nov. 25, 2016 Tech company execs have delegated PR pros to put out the press releases while marketing and sales writes the marketing content, creating a lot of unnecessary friction.

•	Getting the Message on Messaging (Technology PR) Fri., Oct. 23, 2015 In order for a tech PR program to be effective, communications and messaging must be inextricably intertwined. The process requires nimble thinking and more than a small amount of patience.