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Brendon Craigie is Group CEO of Hotwire.

Stories by Brendon Craigie

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Why PR Needs to Get Specific in 2016 or Go Home (Technology PR) Tue., Nov. 17, 2015 Next year will see the U.S. Presidential election take targeted campaigning to a new level. New technology and in-depth knowledge of target voters will combine to deliver voters with what feels like personalized campaign messages.