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Dave Parro is Partner at Walker Sands Communications.

Stories by Dave Parro

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Understanding the New B2B Buyer Journey (Technology PR) Wed., Nov. 18, 2015 A new study shows that the B2B buyer journey is only growing in complexity, underscoring why it’s critical for communicators to understand how B2B prospects make purchase decisions, and to stay in front of buyers over the course of the sales cycle.