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Tobin Trevarthen is Chief Narrative Officer at Sparkpr in San Francisco.

Stories by Tobin Trevarthen

•	Do You Know Your Narrative? (Marketing Communications) Thu., Nov. 10, 2016 Every company has a story, but what happens when those stories just aren’t enough to get noticed?

•	What Would Marshall McLuhan say? (Technology PR) Fri., Nov. 20, 2015 Marshall McLuhan’s views on media and narrative are more critical than ever in today’s streaming communications world.