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Kevin Lamb is senior vice president, social media, for Coyne Public Relations, Parsippany, N.J.

Stories by Kevin Lamb

•	How to Build Engaging Stories in Healthcare (Healthcare PR) Thu., Oct. 19, 2023 Navigating the crowded digital landscape in healthcare is a high-stakes challenge that demands more than just visibility—it requires building trust and influencing change.

•	Open Your Mind to the Latest Research on Creativity (Leadership) Tue., May 2, 2023 A few recent studies offer some new perspectives on the brain and creativity that may give you something to take into tomorrow’s brainstorms.

•	The Frequency Cliff: Is Your Brand At Risk? (Social Media) Mon., Apr. 4, 2016 The Frequency Fallacy is still alive and well, but while you can always pay for attention, you have to earn advocacy. (1 reader comment)