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Lindsey Goebel is director of social media & content marketing at Crosby Marketing.

•	A Playbook to Win the Content Marketing Game (Social Media) Wed., Apr. 5, 2017 Developing effective content is as much an art as it is a science, and it’s paramount for brands working in content marketing spaces to have a process and a plan in place.

•	How Social Listening Reveals Actionable Insights (Social Media) Thu., Apr. 7, 2016 News regarding contagious cancers, advances in 3D printing technologies and Prime Minister Justin Trudeau’s stance on LGBT issues might seem like incompatible stories.