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Tim Goddard is senior vice president of GLOBALHealthPR.

Stories by Tim Goddard

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Moving from Output to Outcomes in Healthcare PR (Healthcare PR) Thu., Jun. 8, 2017 Healthcare PR professionals are fighting to demonstrate ROI in a fierce battle for funding. In an industry where the stakes — improving health outcomes — are high, PR agencies must show the value of the conversations we shape. Doing so requires a shift in the way we deal with metrics.

•	Understanding Global Influence in Healthcare PR (Healthcare PR) Tue., Jun. 7, 2016 The global biopharmaceutical industry has long been hesitant to embrace digital and social spaces. (1 reader comment)