Nadia Duwaik leads Marketing Maven’s influencer marketing practice out of its LA headquarters.| • | The Rise of Digital Celebrities(Beauty & Fashion PR) Wed., Sep. 13, 2017
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| • | How Travel Brands are Connecting with Millennials(Travel PR) Fri., Jul. 8, 2016
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Celebrities have always played a key role in the marketing landscape. But companies eager to tap into social media channels are now making a conscious shift to include influencers in their online marketing plans, with the fashion and beauty industries leading the charge.
Social Media has become a powerful tool for travel brands to engage audiences and reach out to the next generation’s base of tourism enthusiasts.