Stories by Jennifer Hawkins

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The Future of PR is Social Media and Influencers (Travel PR) Wed., Jul. 10, 2024 Today’s audiences are on social media, and it’s time for PR firms to meet them there. More articles from travel & tourism PR issue: • What the Media Wishes Our Clients Knew About Journalism -- Lindsay Stein, Decker/Royal

•	Promoting Authentic Travel Experiences in a Virtual World (Travel PR) Mon., Jul. 10, 2023 While artificial intelligence can increase efficiency and improve various aspects of our lives, it will never be able to replicate our ability to share the powerful and transformative experience of travel.

•	Going Granular and Grand (Travel PR) Mon., Jul. 25, 2022 Why communications agencies need to diversify their offerings and travel PR strategies for a crowded marketplace and a changing media landscape.

•	Promoting Travel Across Borders (Travel PR) Wed., Jul. 14, 2021 Now that Europe is reopening and travelers are venturing back across the pond, hoteliers are finding themselves faced with a new series of challenges.

•	Roadmap for a 360-Degree Reopening Strategy (Travel PR) Tue., Jul. 7, 2020 Hospitality and travel brands have discovered a way to turn our current crisis into an opportunity, utilizing social media platforms in an effort to reinvent themselves while engaging and attracting new audiences.

•	Why Independent Hotels Need PR More Than Ever (Travel PR) Wed., Jul. 17, 2019 Garnering press coverage for independent hotel brands is more challenging than ever, which only underscores the importance of finding the right PR agency.

•	How Wellness is Changing the Travel Industry (Travel PR) Thu., Jun. 14, 2018 Consumers’ desires for wellness experiences is now transforming clients, contacts and the travel and hospitality industry overall. (1 reader comment)

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Small Screens, Micro-Influencers, Growing Opportunities (Travel PR) Thu., Jul. 20, 2017 Media’s ongoing evolution has presented enhanced opportunities for brand exposure even as many consumers’ attention spans are shrinking, challenging brands to incorporate target media strategies that penetrate across various platforms while making an impact in less time than ever.

•	Turning Tides with Topmost Trends (Travel PR) Mon., Jul. 11, 2016 The prospect of trend-spotting provides a strategic framework for innovation for both publicists and clients.