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Lou Rena Hammond is Founder and Chairman of Lou Hammond Group.

Stories by Lou Rena Hammond

•	Engaging Destination Partners in Uncertain Times (Travel PR) Wed., Jul. 8, 2020 Developing targeted programs encourages destination partners’ involvement and participation.

•	Creating Lifelong Brand Ambassadors in the Travel Market (Travel PR) Thu., Jul. 18, 2019 With today’s travelers relying more on self-discovery than traditional channels, PR pros must shift their marketing strategy to stay ahead.

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A Look at the ‘New South’ (Travel PR) Mon., Jun. 11, 2018 Affordability and a high quality of life have brought jobs, opportunity and prosperity to the U.S. South. But as a new economic powerhouse emerges, the region continues to retain the charm, traditions and culture that have always defined the Southern experience.

•	An Integrated Approach to Travel PR (Travel PR) Fri., Jul. 7, 2017 Forging a connected path in a new, complex marketing world. (1 reader comment)

•	Travel Influencers: A New Frontier (Travel PR) Mon., Jul. 18, 2016 Embracing travel influencers and understanding the nuanced ways in which they use social media will expose your destination to previously untapped markets.