Laura Davidson is CEO and Founder of Laura Davidson Public Relations.
| • | Why the Media, Influencers and Brands Flocked to Substack(Travel PR) Mon., Jul. 21, 2025
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| • | Take This Job and Love It(Travel PR) Mon., Jul. 22, 2024
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| • | Implementing the Ultimate Marketing Trifecta in Travel(Travel PR) Thu., Jul. 20, 2023
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| • | A Brave New World for Travel PR(Travel PR) Mon., Jul. 10, 2017
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| • | Strategic Alliances Boost Travel Clients’ Message(Travel PR) Wed., Jul. 20, 2016
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Journalists, influencers, tastemakers and even luxury hotel brands are now leveraging Substack to connect with audiences in an increasingly fragmented media landscape. Here’s why this presents a unique opportunity for PR.
Why employee retention is just as important as client acquisition.
In the world of travel, where Gen Z and Millennial travelers reign supreme, speaking directly to this demographic through the trifecta of traditional PR, influencer marketing and social media marketing is a powerful way to connect with consumers across multiple angles.
Exploiting new opportunities from influencer marketing to social strategies and sponsored content.
Aligning your brand with like-minded consumer partners can build credibility for tourism destinations and hotels. When it comes to integrating those partners into PR activations, however, sometimes the best partnerships aren't always the most obvious ones.