Stories by Tom Faust

•	Winning the Agency vs. AI Battle (Artificial intelligence) Thu., May 16, 2024 Companies might be tempted to handle PR duties on their own by using AI-powered technologies, but these tools can never provide the services and expertise that a good agency partner can offer.

•	Thought Leadership is Best Medicine for Health Innovators (Healthcare PR) Fri., Oct. 14, 2022 Why developing and executing a communications program built around thought leadership and content is critical for connecting with media, physicians, patients and investors.

•	Trust Before Tactics Equals Effective Crisis PR (Crisis Communications) Tue., Nov. 6, 2018 What does success in a crisis look like for brands? If a recent survey is any indication, a consensus among PR pros may prove elusive.

•	Humor Offers Business Opportunities for B-to-B Firms (Corporate Communications) Tue., Apr. 17, 2018 Some of the most highly regulated and closely scrutinized industries produce some of the most humorous marketing campaigns—without forfeiting their overall message.

•	Evolving ESG From Burden to Benefit (Financial PR & Investor Relations) Tue., Aug. 15, 2017 The issues, requirements and policies collectively known as Environmental, Social and Governance continue to evolve as the demands of regulators, business partners and investors grow.

•	Why Bankruptcy Isn’t a Communications Crisis (Financial PR & Investor Relations) Wed., Aug. 17, 2016 For most corporate executives, the prospect of a bankruptcy filing screams “crisis!”