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Michael O'Brien is a Managing Director at ICR |Westwicke. He can be reached at [email protected].

Stories by Michael O'Brien

•	Problems With the Pandemic Nomenclature (Healthcare PR) Thu., Oct. 7, 2021 What the COVID-19 pandemic has taught us about the power of words, and how the language we use impacts patient behavior.

•	Charting the ‘Inner Space’ Frontiers of Medical Science (Healthcare PR) Fri., Oct. 6, 2017 What my family vacation to NASA’s Kennedy Space Center taught me about medical discovery.

•	You Just Got Served (Professional Development) Mon., Oct. 3, 2016 Good client service goes beyond simply mitigating a media crisis. It acknowledges shifts in how our clients work and how technology changes the way they think about responsiveness.