Public Relations Experts Database

O'Dwyer's is your source for finding PR & communications pros with expertise in an incredibly diverse array of specialties.

Ronn Torossian is the founder and chairman of 5W AI Communications, the AI Communications Firm. He founded 5W in 2003 and has led its growth into a top U.S. public relations agency serving Fortune 500 brands and category-defining startups across consumer, corporate, technology, crisis communications, public affairs, and digital marketing.

5W combines public relations, digital marketing, Generative Engine Optimization (GEO), and AI-visibility research, helping clients measure and grow Citation Share across the platforms where buyer decisions now happen — ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews — alongside earned media, influencer, and digital channels.

Under Torossian's leadership, 5W has been named a Top U.S. PR Agency by O'Dwyer's, Agency of the Year at the American Business Awards (with multiple Stevie Awards including the Grand Stevie for Most Honored PR Agency), a 2026 Top Place to Work in Communications by Ragan, a Digiday WorkLife Employer of the Year, an Inc. 500 company, and one of Inc. Magazine's Best Workplaces.
Torossian himself has been honored with the Stevie American Business Awards Entrepreneur of the Year, the American Business Awards PR Executive of the Year (twice), an Ernst & Young Entrepreneur of the Year semi-finalist nomination, Business Insider's Top Crisis Communications Professional, Metropolitan Magazine's Most Influential New Yorker, and Crain's New York Most Notable in Marketing & PR. Earlier in his career he was named to PRWeek's "40 Under 40" and Advertising Age's "40 Under 40."

He is the author of two best-selling editions of For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations, used in university and graduate communications programs. He has lectured on crisis PR at Harvard Business School and guest-lectured on communications and media strategy at other universities. His commentary has appeared in Forbes, the New York Observer, the Wall Street Journal, Entrepreneur, Adweek, PRWeek, and O'Dwyer's.

Outside of 5W, Torossian was a partner and chief marketing officer of JetSmarter, the private-aviation unicorn acquired by Vista Global, parent of VistaJet. He serves as a business advisor to and investor in multiple early-stage businesses across the media, B2B, and B2C landscape.

Stories by Ronn Torossian

•	How PR Keeps Your Food Relevant (Food & Beverage PR) Thu., Aug. 1, 2024 Strategic food PR efforts can help a food product stand out and create a lasting space in the changing culinary landscape.

•	Consumer Tech Brands Need PR to Stand Out (Consumer) Fri., Jul. 5, 2024 Consumer tech brands are locked in a constant struggle for attention, with new gadgets and features seemingly released at breakneck speed. PR helps them stand out.

•	The Evolving Landscape of Influencer Marketing (Influencer Marketing) Thu., Jun. 20, 2024 The current influencer marketing landscape demands a nuanced approach that prioritizes transparency, authenticity and targeted engagement.

•	How Oreo Crushed the Competition on Instagram  (Social Media) Wed., May 29, 2024 Oreo is the undisputed king of Instagram. Here's how they claimed their top status on the platform.

•	Reputation Management in a Digital World (Crisis Communications) Fri., May 10, 2024 An evolving digital landscape has led to some new stategies for how communicators can most successfully manage the reputation of the brands they represent.

•	How PR Influences Consumer Spending (Consumer) Thu., Apr. 4, 2024 Successful consumer PR campaigns go beyond promotion. They craft a gripping brand narrative, showcasing a product's values, mission, and dedication to social responsibility.

•	Turning Trolls into Brand Champions (Social Media) Fri., Mar. 8, 2024 What if companies could harness the fury of online outrage into a force for good? This is precisely where companies can start turning the trolls into brand champions.

•	Super Bowls, Amazing Ads (Sports PR) Fri., Feb. 9, 2024 The Super Bowl, with its massive audience and sky-high ad cost, creates intense pressure to deliver. But when they hit the mark, these ads can become cultural touchstones.

•	How AI and AI Marketing Will Be a Retail Disruptor in 2024 (Artificial Intelligence) Wed., Jan. 31, 2024 The AI revolution in retail is just starting in 2024. This technology is evolving rapidly, and those who embrace it will thrive in the coming years.

•	PR Lessons from OpenAI (Artificial Intelligence) Fri., Dec. 29, 2023 Silicon Valley is full of dramatic moments, but few sagas capture its volatile mix of ambition, intrigue and ethical quandaries like OpenAI's rollercoaster ride with Sam Altman.

•	Navigating the Art and Science of Building a Strong Corporate Reputation (Reputation Mgmt.) Mon., Dec. 18, 2023 Navigating the delicate balance between the art of perception and the science of strategic communication is paramount for fostering a positive corporate reputation.

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Damage Continues After PG&E PR Crisis (Crisis Communications) Wed., Jan. 26, 2022 The five-year felony probation period placed on Pacific Gas and Electric Company after it was found criminally liable for a 2010 pipeline explosion that killed eight did not help rehabilitate the company, according to a U.S. District Court judge.

•	Executives on LinkedIn in 2022 (Social Media) Thu., Jan. 6, 2022 Many executives in the last year have become more active on social media platforms, particularly LinkedIn. But too often, the content these leaders post lacks inspiration and authenticity.

•	Netflix and Old Spice Partner on Promo Campaign (PR Commentary) Tue., Dec. 28, 2021 Netflix teams up with the male grooming brand Old Spice to make fans wonder what people smelled like back in the medieval-esque era of the streamer's hit show "The Witcher."

•	Social Media Challenges in 2022 (Social Media) Mon., Dec. 6, 2021 A breakdown of some of the content and feature changes social media platforms will be rolling out in the not-to-distant future.

  

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