Michael Roth is Head of the Healthcare Practice and Partner at Bliss Integrated Communication.
Stories by Michael Roth
| • | Healthcare Opportunities for 2021 and Beyond(Healthcare PR) Wed., Oct. 13, 2021
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Five trends that will matter most in healthcare marketing communications in the coming year.| • | Unlocking Clinical Trial Recruitment in the COVID-19 Era(Healthcare PR) Wed., Oct. 7, 2020
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| • | Inspiring Hope, Purpose in the 'Great Reset'(Crisis Communications) Thu., Jun. 4, 2020
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Maintaining your client’s brand promise in a post-COVID-19 era by appealing to empathy, intellect and a shared sense of purpose.| • | Helping Purpose-Driven Companies Reach their Goals(Healthcare PR) Thu., May 10, 2018 How to lead integrated communications campaigns that enhance the impact and protect the reputations of purpose-driven clients. (1 reader comment) |
| • | A Smarter, More Valuable Integrated Communications Practice(Marketing Communications) Fri., May 12, 2017
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What if PR agencies offered not just integrated marketing, but integrated business solutions designed to help clients identify high-potential prospects and stay one step ahead of their customers’ needs? This is a conversation that needs to happen if we want to be true communication leaders.| • | Driving Value in Healthcare(Healthcare PR) Mon., Oct. 31, 2016 Integrated marketing now requires a deeper understanding of stakeholders and new business models. |
