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Michael Roth is Head of the Healthcare Practice and Partner at Bliss Integrated Communication.

Stories by Michael Roth

•	Healthcare Opportunities for 2021 and Beyond (Healthcare PR) Wed., Oct. 13, 2021 Five trends that will matter most in healthcare marketing communications in the coming year.

•	Unlocking Clinical Trial Recruitment in the COVID-19 Era (Healthcare PR) Wed., Oct. 7, 2020 Best integrated marketing practices for addressing unprecedented challenges caused by the COVID-19 crisis. (2 reader comments)

•	Inspiring Hope, Purpose in the 'Great Reset' (Crisis Communications) Thu., Jun. 4, 2020 Maintaining your client’s brand promise in a post-COVID-19 era by appealing to empathy, intellect and a shared sense of purpose.

•	Helping Purpose-Driven Companies Reach their Goals (Healthcare PR) Thu., May 10, 2018 How to lead integrated communications campaigns that enhance the impact and protect the reputations of purpose-driven clients. (1 reader comment)

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A Smarter, More Valuable Integrated Communications Practice (Marketing Communications) Fri., May 12, 2017 What if PR agencies offered not just integrated marketing, but integrated business solutions designed to help clients identify high-potential prospects and stay one step ahead of their customers’ needs? This is a conversation that needs to happen if we want to be true communication leaders.

•	Driving Value in Healthcare (Healthcare PR) Mon., Oct. 31, 2016 Integrated marketing now requires a deeper understanding of stakeholders and new business models.