Stefan Pollack is President of The Pollack Group and an adjunct professor at the USC Annenberg School for Communication and Journalism. He also serves as the global board chair of The Worldcom Public Relations Group.
| • | The Biggest Challenge for Public Relations in 2026(Artificial intelligence) Tue., Jan. 13, 2026
|
| • | Thriving Amid Chaos(Marketing Communications) Tue., Mar. 18, 2025
|
| • | Bridging the Gap: Teaching Communication in the AI Era(Artificial intelligence) Wed., Mar. 6, 2024
|
| • | Preparing the Next Generation of PR Professionals(Career Advice) Thu., Aug. 10, 2023
|
| • | Communicating with the iGeneration(Technology PR) Fri., Jun. 7, 2013 With the coming of age of the next generation -- a generation often called Generation Z, but more likely to be known as the iGen generation (a nod to Apple?) -- there is likely to be such an enormous disruption that fundamentally it will change how brands and consumers communicate and, more importantly, the media’s role in this process. |
| ||
If 2025 was the year PR learned to coexist with machines, 2026 will be the year we must learn to outrun them.
Why brands must seize the opportunity in times of uncertainty.
Why universities must offer Communications Engineering degrees in the AI-driven world.
Ensuring the evolving education of communications is essential for an ever-changing industry.